![]() The API-first approach that Storyblok offers enables seamless connectivity across all channels, meaning that not only can content be delivered to various devices, including smartphones, tablets, and more. But what makes Storyblok stand out from other platforms? Omnichannel content deliveryĪs a headless CMS, Storyblok supports omnichannel content delivery via APIs. We’ve outlined some of the bare minimum features your CMS should have if you want to start localization marketing. ![]() Why choose Storyblok for localization marketing Your CMS should integrate with analytics platforms that monitor your website data or connect to an eCommerce store and be able to integrate with specific localization and translation tools. Analytics should also inform them if there are potentially new markets they can enter. Marketers also need to access analytics to see how well-localized campaigns are doing. A streamlined content workflow is essential to making your localization efforts sustainable. Everything from written content to other assets like videos, imagery, and more needs to be coordinated without confusing team members. The way content gets created, published, and distributed gets more complicated once you start building marketing campaigns in different countries. This means that your CMS will need to provide access for team members in different locations and permission access to prevent unauthorized users from accessing every campaign. While your primary marketing team focuses on your main audience, they’ll still need to be able to coordinate with localized teams in other regions, coordinate translators, and more. Here are some of the features your CMS will need to provide: Remote access & permissions If you want to localize content for your international audience, your marketers need access to the right tools. Want an example of localized marketing in action? Brands like Coca Cola and Nike have been performing localized marketing for some time, with products in different locations featuring unique labels and their websites not only translated to other languages, but also using different models, colors and stylings to reflect local standards. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |